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Monthly Archives: May 2009
Do you carry different credit cards with you for every shop you buy from ? Approaches like OpenId show, why this does not make sense with passwords either. The result of reducing the log-in hassle is a significant conversion improvement as well. Continue reading
Humans obviously continue to love the evolution-proven collecting experience they get when adding their very own choice of items, probably tracked down on some remote website, into an equally non-material basket or cart.
Using more elaborate technology like semantic XML descriptions or web services instead, buying with your own virtual basket is going to be much more pleasant than anything you have ever experienced in an online shop by now. Continue reading