Re-Thinking Checkout: As for Conversion We p(r)ay…

 
Checkout sucks. Really. Adopted to the web from the world’s retailing industries, "checkout" basically describes the procedures within the purchasing process from the point a customer has added goods to his shopping cart or basket through payment with optional rebate and p&p negotiating until the deal is done.
 
This post is the first in a series about how we are going to do business online in the years to come and what buying from an online shop could possibly be like within the near future. Not necessarily philosopher’s stone in e-commerce, but an look-out to possible outcomes being fortune cookie with "BUY!" prediction insidecreated by developments currently underway on the net. Those of you accustomed to catching up with the latest tweaks and geeks will likely have heard of one or the other approach, though what in my eyes has been missing by far, is a combined usage scenario for these new ideas and concepts. That said, the original reason for me to write these articles, has been that
 
Checkout sucks. As a paradigm.
It’s so last century, you know… ;-)

 

So let’s get back and re-start at the point, where the customer decides, which items – if any – to put into her basket. Here the journey through a wonderful set of freshly conceived concepts and brandnew technological perspectives begins…