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	<title>SemaWorker &#187; 2009 &#187; May</title>
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	<description>Where the Semantic Web&#039;s Pulse starts beating…</description>
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		<title>Checkout Re-Visited: Step 2 — Registration or Log-In</title>
		<link>http://blog.semaworx.eu/2009/05/28/checkout-re-visited-step-2-%e2%80%94-registration-or-log-in/</link>
		<comments>http://blog.semaworx.eu/2009/05/28/checkout-re-visited-step-2-%e2%80%94-registration-or-log-in/#comments</comments>
		<pubDate>Thu, 28 May 2009 20:43:33 +0000</pubDate>
		<dc:creator>Bardo N. Nelgen</dc:creator>
				<category><![CDATA[Business & Economy]]></category>
		<category><![CDATA[Checkout]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Sales & PR]]></category>
		<category><![CDATA[Semantic Web & Web 2.0]]></category>
		<category><![CDATA[SemaWorx: Started-Up]]></category>
		<category><![CDATA[checkout]]></category>
		<category><![CDATA[conversion improvement]]></category>
		<category><![CDATA[log-in]]></category>
		<category><![CDATA[login]]></category>
		<category><![CDATA[OpenID]]></category>
		<category><![CDATA[trust in e-commerce]]></category>
		<category><![CDATA[unified log-in]]></category>

		<guid isPermaLink="false">http://blog.semaworx.eu/?p=103</guid>
		<description><![CDATA[Do you carry different credit cards with you for every shop you buy from ?  Approaches like OpenId show, why this does not make sense with passwords either. The result of reducing the log-in hassle is a significant conversion improvement as well.]]></description>
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		<title>A Checkout Re-Visited: The Basket (Step 1)</title>
		<link>http://blog.semaworx.eu/2009/05/12/checkout_re-visited_intro-and-basket/</link>
		<comments>http://blog.semaworx.eu/2009/05/12/checkout_re-visited_intro-and-basket/#comments</comments>
		<pubDate>Tue, 12 May 2009 17:51:35 +0000</pubDate>
		<dc:creator>Bardo N. Nelgen</dc:creator>
				<category><![CDATA[Business & Economy]]></category>
		<category><![CDATA[Checkout]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Sales & PR]]></category>
		<category><![CDATA[Semantic Web & Web 2.0]]></category>
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		<category><![CDATA[checkout paradigm]]></category>
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		<category><![CDATA[online shop]]></category>
		<category><![CDATA[shared basket]]></category>
		<category><![CDATA[shopping cart]]></category>
		<category><![CDATA[web shop]]></category>

		<guid isPermaLink="false">http://blog.semaworx.eu/?p=92</guid>
		<description><![CDATA[Humans obviously continue to love the evolution-proven collecting experience they get when adding their very own choice of items, probably tracked down on some remote website, into an equally non-material basket or cart.

Using more elaborate technology like semantic XML descriptions or web services instead, buying with your own virtual basket is going to be much more pleasant than anything you have ever experienced in an online shop by now.]]></description>
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		<title>Re-Thinking Checkout: As for Conversion We p(r)ay…</title>
		<link>http://blog.semaworx.eu/2009/05/05/re-thinking-checkout-as-for-conversion-we-pray%e2%80%a6/</link>
		<comments>http://blog.semaworx.eu/2009/05/05/re-thinking-checkout-as-for-conversion-we-pray%e2%80%a6/#comments</comments>
		<pubDate>Tue, 05 May 2009 08:38:39 +0000</pubDate>
		<dc:creator>Bardo N. Nelgen</dc:creator>
				<category><![CDATA[Business & Economy]]></category>
		<category><![CDATA[Checkout]]></category>
		<category><![CDATA[Sales & PR]]></category>
		<category><![CDATA[Semantic Web & Web 2.0]]></category>
		<category><![CDATA[SemaWorx: Started-Up]]></category>
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		<category><![CDATA[checkout]]></category>
		<category><![CDATA[checkout paradigm]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[future of e-commerce checkout]]></category>
		<category><![CDATA[p2p commerce]]></category>
		<category><![CDATA[p2p delivery]]></category>
		<category><![CDATA[p2p trade]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[streamlining]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://blog.semaworx.com/?p=27</guid>
		<description><![CDATA[changing the checkout paradigm towards higher conversion plus better usability and higher security - for all participants]]></description>
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