Monthly Archives: July 2011

QR Chalking viable to mark-up the real world?

Posted on 31. July 2011 by Bardo N. Nelgen

Marking-up real world places to connect them to references on the web at a reasonable price has been challenging ever since HP’s e-squirts using infrared and our own approach with Bluetooth beacons. Today I am testing the suitability of chalk patterns for temporary mark-up, which will erase itself over time in an environmentally responsible way. Continue reading →

Posted in Business & Economy, Semantic Web & Web 2.0, Social Networking, Technology | Tagged , , , , , , , , | 2 Comments

Missing the customer — how your brand’s
street cred suffers from poor execution

Posted on 12. July 2011 by Bardo N. Nelgen

Case discussion on how the way an advertising message is delivered can actually communicate the opposite of what has been printed in the headlines. Continue reading →

Posted in Business & Economy, Companies, Customer Experience, Europe, Frankfurt am Main, Places | Tagged , , , , , , , , , | Comments Off