Category Archives: Boston

Patty goes to Blog

Customer experience guru Patricia "Patty" B. Seybold has started her own blog past October. Notified via her company‘s newsletter I first went there today and immediately recognized her entertaining though insightful style of writing, already known from her much acclaimed books and The Customer Revolution.
For today especially her article on 12 Roles Customers Play in Customer Innovation caught my attention, in which she describes 12 key roles that customers are playing in reshaping companies and their products to better meet their needs.
Absolutely worth reading.
P.S. A very happy new year to all of you, appreciated readers !

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