Category Archives: Sales & PR

Where Current Mobile/Location-Commerce Paradigms fall Short And Why

Posted on 26. March 2013 by Bardo N. Nelgen

The future of Mobile Business is in Location Services!! Ahem – now, really!??

As of this writing, barely any context parameters but location have been targeted by technological approaches on an end-user scale.
Continue reading →

Posted in Apple, Business & Economy, Customer Experience, Microsoft, Nokia, Places, Sales & PR, Social Networking | Tagged , , , , , , , , , , , , , | Comments Off

In Defense of AIDA (and other 1@1 concepts…)

Posted on 1. November 2012 by Bardo N. Nelgen

Shouldn’t we finally put this formular to rest in our history books as a 19th/20ieth century legacy item? Hm. Not so fast… Continue reading →

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The Semantic Web is Meaning Less
(at least to search engines…)

Posted on 20. July 2010 by Bardo N. Nelgen

I’ll dare to offer semantically enhanced SEO (‘Suchmaschinenoptimierung’ in German) services, which we create for use with Google’s Universal Search or Yahoo!’s Monkey Business, as fully query-able semantic data endpoints so not not only search robot, but any application willing to use and promote the outcomes will be able to use these in real time. Continue reading →

Posted in Places, Sales & PR, Semantic Web & Web 2.0, SemaWorx: Started-Up, Technology | Tagged , , , , , , | Comments Off

9th JCI Leipzig "Wirtschaftstreff" 2009
at the Radisson Blu Leipzig

Posted on 3. November 2009 by Bardo N. Nelgen

This time the public event at the Radisson BLU Hotel opposite from Augustusplatz includes an update by Ines Falkenhan on "Family Affair: Balancing Family And Work" for working parents living in the Leipzig area. Continue reading →

Posted in Business & Economy, Europe, Events, Germany, Junior Chamber International (JCI), Leipzig, Regional: Saxony, Sales & PR, Social Networking, Wirtschaftsjunioren | Tagged , , , , | Comments Off

Book Review: Never Eat Alone — with Keith Ferrazzi

Posted on 10. August 2009 by Bardo N. Nelgen

It has to be said, that Ferrazzi knows the art of pulling together the right people inside out and that his single chapter of tips on running successful dinner parties probably makes up for more substance than some entire magazines devoted to solely that topic. Though some of Ferrazzi’s advice may need some adjustment to your particular cultural environment, but following his guidelines building your own brand by neither giving in to hubris, nor getting boring, will inevitably allow you to get along with other people more joy- and success-fully in your own life. Continue reading →

Posted in Americas, Books, Business & Economy, Customer Experience, Eating Out, Education, Events, Free, Junior Chamber International (JCI), Keith Ferrazzi, Organisations, People, Places, Sales & PR, Semantic Web & Web 2.0, Social Networking, Start-Up, TED Conference, USA, Wirtschaftsjunioren | Tagged , , , , , , | Comments Off