Category Archives: Frankfurt am Main

Missing the customer — how your brand’s
street cred suffers from poor execution

 

How would you come to describe the emotional reationship towards your insurance provider? Pure business? Not viable? Suspended? Well, then you are probably not alone….
 

Ad: Help when it matters most.

 
Being quite aware of the difficult standing with clients in their industry, the Zurich insurance company lately came up with a quite innovative and ambitious concept for their Normadz® offering to hit the road and probably every other location frequent travellers would find themselves in a hassle. With a target market of "anyone using a Blackberry on a regular basis" they set up "help points" at Europes most frequented airports i.e London Heathrow and Frankfurt, where a lot of their targeted customers were likely to pass by on a regular basis.
 

At these service outlets travellers can get free internet access, basic concierge services and, of course, an introduction to the Nomadz service, which provides from a mixture of emergency alert and rescue services to concierge style amenities.
 

To make sure the effort gets noticed, e.g. at Frankfurt airport the entire way from the main check-in hall to the help point has been plastered with fullsize ads making often heard (bold goes without saying) claims like "Need a question answered?" or "Help when it matters most.".
 

Ad: Need to get online before you fly?  Ad: Need a question answered?

 
However, as the accompanying – and after two years still not quite complete – website suggests, some not entirely thought through points come with the promotional demo:
 

You won’t get any assistance (or even the free internet service) at these spots outside regular working hours, not on weekends and, of course, not on holidays. And the loudly advertised power outlets are available for free to passengers all over the airport anyway.
 

empty Zurich Help Point

Left-alone and all monitors dark (except for reflections and the advertising):
The Zurich „Help when it matters most”-stand.

 
Though, isn’t exactly this the core benefit of any insurance offering (and even more with the one being promoted)? A service providing "help when it matters most" and not "when it comes along the cheapest"!? Just as emergencies don’t use to restrict themselves to opening hours.
 

You may now argue, if there is a lot of sense in keeping such promotional stand occupied at times, when salaries for the operating staff are higher, with the number of prospective contacts decreasing at the same time. But if, as with insurance, your entire industry’s main USP is to be reliable come what might (and with the advertised offer even focussing on this fact…), then saving on the pennies for an approach to publicly demonstrate it may backfire quite rapidly. Because if already your very own promotions fall short of delivering the advertised values, how will then your services do for a customer?
 

So think again when planning the next pitch to prospective customers: How can you have the way you deliver your presentation support, rather than contradict, the message you want to send out? Get this answered right and you’ll be surprised by your audience’s honest and welcoming reactions.
 

 

The Podcasts of Web Montag III [Frankfurt/Main]

Late as always, though nevertheless fairly interesting, come the podcasts of Web Montag 3 at Frankfurt’s Brotfabrik.
 
Portrait: Björn SchotteWeb2.0 (In)Security with Björn Schotte
is all about security issues you get for
free with contemporary Web 2.0 webpages — focus of this presentation is on risks
inside AJAX applications.
  MP3 6,73MB  M4A 4,54MB  Video 94,2 MB
 
Portrait: Martin SeiberteTesting: Austausch von eLearning-
und Test-Elementen

   Martin Seibert tells us about current practices in web-based e-learning applications. Finally adding his own suggestions.
  MP3 4,1MB  M4A 2,76MB  Video 55,5 MB
 
Portrait: André AlparHitflip: Medien-Tauschplattform 2.0
   André Alpar of Hitflip reports on the state of Web 2.0 features at the media-exchange platform, discussing
the user-perception of these concepts.
  MP3 4,92MB  M4A 3,3MB  Video 66 MB
 
Portrait: Ralf GrafMedienmix mit Tumbleblogs is where
Ralf Graf has a look at a new kind of weblog design, which centers around
the presentational affordances of various types of media.
  MP3 8,09MB  M4A 5,45MB  Video 103 MB
 
Podcast Feed.
all Formats
 
iTunes Feed (‘direct injection’ PCAST-File) :
all Formats   Web Montag inside Apple Music Store
 
 
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The Podcasts of Web Montag [Frankfurt/Main]

 

These are the first video presentation podcasts from the second Frankfurt Web Montag, mostly in German language. More details to come, as soon as I get them web-ready.
Update: Movies are available now.
 
Podcast Feed.
all Formats

 
iTunes Feed (‘direct injection’ PCAST-File) :
all Formats   Overview inside Music Store

 
Single-Downloads

 

Tagging/Contextizing by Sascha Carlin
   MP3   M4A
   Video small (6,11MB)  Video medium (10,7MB)  Video big (45,3MB)

 

Apache-Concepts Improving Usability by Martin Kliehm
   MP3   M4A
   Video small (10 MB)  Video medium (16,5 MB)  Video big (62,4 MB)

 

TIMTAB – Weblog Extension for TYPO3 by Ingo Renner
   MP3   M4A
[ due to the presentation’s length, these are audio-only — sorry. :-( ]

 

Catalyst, DBIC, CPAN and the Long Tail with Zbigniew Lukasiak
   MP3  M4A
   Video small (6,63 MB)  Video medium (12,1 MB)  Video big (71,7 MB)
[all in English]
 
 

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Web Montag: Meet the Web 2.0 crowd @Brotfabrik in Frankfurt/Main

 
Join me and at least 50 other Web 2.0 Aficionados next Monday
(April 10th, from 7 p.m.) at the Web Montag at “Brotfabrik
(a cultural project turned old bread factory) in Frankfurt/Main.
 

There will be 4 presentations (@15min each, German Language) on the following topics:

  1. Tagging / Contextizing
  2. Apache-Concepts for better Usability
  3. TIMTAB – A Weblog Extension For TYPO3
  4. XAJAX – An AJAX PHP Framework

Afterwards – as always – there is a lot of socializing and schmoozing.
 
Looking forward to meet you there !
 
P.S. I am going to av-podcast the event.
 

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