Inspired by Guy Kawasaki’s “Top Ten Lies…” lists, I finally decided to start one myself (not sure if I can ever get to ten items on this list) about what investment experts I recently talked to obviously wanted to hear from me or tried to push me into:
- There are many other companies building a product like ours (proving there is a BIG reliable market), but all the people come to buy it solely from us at our special high-priced website or ‘shop-in-shop’ outlet.
- I’m in the internet-business, but our company doesn’t compete with Microsoft or Google.
- Q: Aren’t you afraid, your customers might buy their stuff on eBay instead from your Website ?
Expected A: No, our company is so small, you just cannot compare us to eBay.
- There isn’t such thing as a long tail — to make real money on the web, we just need to deal with a fistfull of big customers.
- Yes, we have big German clients, but the finished software product is cheaply delivered to us from Hungary at practially no cost.
Now he’s become a podcaster, either ! Guy Kawasaki now has an MP3 audio post – read by himself (!) – of his new book’s ( The Art of the Start ) third chapter on his blog for free download. There is also a podcast-feed.
The Art of the Pitch is an introductory guide to
the process of reaching agreement — when seeking an investment, closing a sale, forming a partnership, or recruiting an employee.
This contains many points from How to Be a Demo God, but now put into perspective concerning the pitch’s goals. Plus, near the recording’s end, there is a valuable "Bonus Track" on using certain presentation software…
NOTE: I mirrored the track for easier download and also set up an "off-site" sub-category within the podcasts, so you can easily tell other people’s work from our own.
By the way: This most beautiful flash MP3 audio player is one of the great things you get from ODEO.
On his weblog, he started early this year, Guy Kawasaki has an interesting point on “How to Get a Standing Ovation” by making a succesful speech.
Inside one of his infamous ten-item-lists he states:
Focus on entertaining. Many speech coaches will disagree with this, but the goal of a speech is to entertain the audience. If people are entertained, you can slip in a few nuggets of information. But if your speech is deathly dull, no amount of information will make it a great speech. If I had to pick between entertaining and informing an audience, I would pick entertaining–knowing that informing will probably happen too.
This immediately reminded me on my apprenticeship as an industrial clerk, when after a — as I had assumed — quite successful seminar I had given, one of the trainers looked at me, while trying to talk as serious as he could:
Watch out, that your entertaining presentation won’t kill your appearance. A very entertaing speech isn’t going to be considered "professional".
Since then I wondered what to make of this, since the audience had been happy and — as they told both the trainer and me lateron — they obviously had taken much more out of my lecture than of any other on this day.
Therefore I decided to keep my style of presentation and didn’t ever regret that since.