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Category Archives: Europe
Missing the customer — how your brand’s
street cred suffers from poor execution
Case discussion on how the way an advertising message is delivered can actually communicate the opposite of what has been printed in the headlines. Continue reading
Posted in Business & Economy, Companies, Customer Experience, Europe, Frankfurt am Main, Places
Tagged advertising, airport advertising, brand, branded experience, credibility, Customer Experience, initiative, insurance, street cred, Zurich
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Working @ Starbucks — the other way…
Even though Starbucks management by now may as well not have fully gotten the actual business potential coming with providing public co-working space — their prospects definitely have. Continue reading
Posted in Business & Economy, Customer Experience, Eating Out, Europe, Germany, Leipzig, Places, Regional: Saxony, Self-Service
Tagged co-working space, creative class, free-refill, freelance, mobile office, Starbucks, work-environment
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Hamburg and the Semantic Web Paradigms
While the talk by a Adobe representative’s talk on XMP did not exceed much what can be found on their respective websites, Hans-Peter Schnurr, CEO of Ontoprise GmbH, brought in not just some very insightful experiments with the audience, but also impressive case studies showcasing their Service Resolution Management software, a structured and centralized repository of technical repair information to help companies fulfilling contracts all over the world learn from mistakes. Continue reading
Posted in Business & Economy, Customer Experience, Education, Europe, Events, Germany, Hamburg, Places, Technology
Tagged Das semantische Netz in der Praxis, IT-Medien-Hamburg, KWB e.V., ontoprise, practical semantic web, Service Digitale Arbeit, Web 3.0
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Fascinating Insights from the First Ontologist Workshop at Max-Planck-Institute Leipzig
Something extremely re-assuring I am taking away from this two day event, is not only the obvious development progress in the ontology sector, but also the fact, that even the most renowned experts in the field struggle with the very same technical insufficiencies as we do, when designing new data models for our SemaWorx application base. Continue reading
Posted in Education, Europe, Events, Free, Germany, Leipzig, Places, Regional: Saxony, Semantic Web & Web 2.0, SemaWorx: Started-Up, Social Networking, Technology
Tagged Max-Planck-Institute of Evolutionary Anthropology, OBML Workgroup, Ontologies in Biomedicine und Life Sciences, University of Leipzig
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9th JCI Leipzig "Wirtschaftstreff" 2009
at the Radisson Blu Leipzig
This time the public event at the Radisson BLU Hotel opposite from Augustusplatz includes an update by Ines Falkenhan on "Family Affair: Balancing Family And Work" for working parents living in the Leipzig area. Continue reading





