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Category Archives: SemaWorx: Started-Up
The Semantic Web is Meaning Less
(at least to search engines…)
I’ll dare to offer semantically enhanced SEO (‘Suchmaschinenoptimierung’ in German) services, which we create for use with Google’s Universal Search or Yahoo!’s Monkey Business, as fully query-able semantic data endpoints so not not only search robot, but any application willing to use and promote the outcomes will be able to use these in real time. Continue reading
Posted in Places, Sales & PR, Semantic Web & Web 2.0, SemaWorx: Started-Up, Technology
Tagged Google Rich Snippets, Leipzig, RDFa, semantically enriched html, SEO, Suchmaschinenoptimierung, Yahoo! Search Monkey
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Fascinating Insights from the First Ontologist Workshop at Max-Planck-Institute Leipzig
Something extremely re-assuring I am taking away from this two day event, is not only the obvious development progress in the ontology sector, but also the fact, that even the most renowned experts in the field struggle with the very same technical insufficiencies as we do, when designing new data models for our SemaWorx application base. Continue reading
Posted in Education, Europe, Events, Free, Germany, Leipzig, Places, Regional: Saxony, Semantic Web & Web 2.0, SemaWorx: Started-Up, Social Networking, Technology
Tagged Max-Planck-Institute of Evolutionary Anthropology, OBML Workgroup, Ontologies in Biomedicine und Life Sciences, University of Leipzig
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Checkout Re-Visited: Step 4
"Your Payment Details, Please."
This is about nothing less but an upcoming revolution in payment services. Think of it as the online equivalent of traditional letters of credit or guarateed cheques – but with new players on board. The risks of pre-payment are being shared equally in favour of a trustworthy business outcome. That said, pre-payment, combined with peer-based guaranteeing and realtime transaction confirmations is going to be a major driver of how trusted online payment is going to work tomorrow. Technology enabled, simple citizen-to-citizen services to be potentially more appealing to customers than the corporation-owned “walled gardens”, may be an insight, which could turn out to be hard to reverse. Continue reading
Posted in Asia, Business & Economy, Checkout, Europe, Germany, India, Places, Sales & PR, Semantic Web & Web 2.0, SemaWorx: Started-Up, Technology
Tagged checkout, e-commerce, Hawala banking, online payment, payment methods, pre-payment, Sharia compliant, trust
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Checkout Re-Visited: Step 2 — Registration or Log-In
Do you carry different credit cards with you for every shop you buy from ? Approaches like OpenId show, why this does not make sense with passwords either. The result of reducing the log-in hassle is a significant conversion improvement as well. Continue reading
Posted in Business & Economy, Checkout, Customer Experience, Sales & PR, Semantic Web & Web 2.0, SemaWorx: Started-Up
Tagged checkout, conversion improvement, log-in, login, OpenID, trust in e-commerce, unified log-in
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Re-Thinking Checkout: As for Conversion We p(r)ay…
changing the checkout paradigm towards higher conversion plus better usability and higher security – for all participants Continue reading
Posted in Business & Economy, Checkout, Sales & PR, Semantic Web & Web 2.0, SemaWorx: Started-Up, Social Networking, Technology
Tagged checkout, checkout paradigm, conversion, conversion rate, Customer Experience, e-commerce, future of e-commerce checkout, p2p commerce, p2p delivery, p2p trade, social commerce, streamlining, user experience
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