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	<title>SemaWorker &#187; Customer Experience</title>
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	<description>Where the Semantic Web&#039;s Pulse starts beating…</description>
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		<title>Missing the customer &#8212; how your brand&#8217;s street cred suffers from poor execution</title>
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		<pubDate>Tue, 12 Jul 2011 09:41:24 +0000</pubDate>
		<dc:creator>Bardo N. Nelgen</dc:creator>
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		<description><![CDATA[Case discussion on how the way an advertising message is delivered can actually communicate the opposite of what has been printed in the headlines.]]></description>
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		<title>Re-Thinking Checkout: As for Conversion We p(r)ay…</title>
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		<pubDate>Tue, 05 May 2009 08:38:39 +0000</pubDate>
		<dc:creator>Bardo N. Nelgen</dc:creator>
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		<description><![CDATA[changing the checkout paradigm towards higher conversion plus better usability and higher security - for all participants]]></description>
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