Tag Archives: freelance

Working @ Starbucks — the other way…

No, this is not about making the perfect frappuccino. Nor about being member of a union.
 
It is about the observation at my favourite Starbucks outlet that more and more creative class freelance professionals seem to discover the cozy local coffee shop as a convenient replacement for working alone or in home office.
There is lots of well-brewn and affordable “cheap-refill” coffee available throughout the day, enough space and stylish interior to host client conversations, as well as large-enough tables for team-meetings. And free wifi along with your cellphone ready on the table makes sure, nobody needs to notice you’re not, well, “at work”.
 
While the ability to check your e-mail at the coffee shop isn’t exactly new, the idea of regularly going there for work, just as you would normally to an office (read: from early morning just until the late afternoon, when she location starts to get occupied by the more noisy “private” coffee-sippers) at least for me seems put new perspective on it.
 
As an interesting alternative/supplement to the contemporary co-working movement with probably somewhat less cross-pollination intended, working at Starbucks however doesn’t come without benefits on the house:
The coffee shop gets its rooms filled at times of the day when commonly “to go” is the appreciated bestseller. Fortunately, at the same time, the new guest group won’t alienate the more traditional customers by staring a their laptops with a shining blue glare spread over all their surroundings (as common in the early days of free wi-fi offered in cafes). The aforementioned screen-workers just by their nature flee from more lively visiors during the afternoon hours, who regard the coffee outlet more as their favourite Third Place, rather than a work enviroment.
 
And even though Starbucks management by now may as well not have fully gotten the actual business potential coming with providing public co-working space — their prospects definitely have.