Tag Archives: Leipzig

The Semantic Web is Meaning Less
(at least to search engines…)

 
When recently launching my SemaWorx SEO and Internet Marketing Shop here in Leipzig, I had been carefully considering, where to put the focus of the work, in order to prevent ending up in the same pot with all the other more or less notable SEOs in the area.
 

So I initially thought it to be a great idea to deploy my existing experience of semantic data logic for search engine optimization. This has become increasingly popular lately with the rise of RDFa and adoption of commerce ontologies like Good Relations through major search engines.
 

As experience in this field is not easily replicable, the knowledge about and deployment of Semantic Web technology could have made for a great USP.
 

But after playing around with these fresh options for a while and much to my disappointment, I discovered that (at least a the time of this writing), most relevant search engines, including Google, do not actually parse the semantic markup, but rather string-search it with the rest of the respective page.
 

What may sound quite reasonable from an efficiency or productivity point of view, unfortunately also misses an important opportunity derived from the triple-nature of RDF data: To match and co-relate information across different domains, which could help filter a lot of false positives out of search engine results. This leads to strange feature restrictions, like the ability to recognize only one product per page, which makes semantic markup rather useless e.g. for catalogues or category overviews.
 

That said, apart from the early island solutions like Intel’s Mash Maker, by now not a lot of companies have successfully managed to use structural data of semantically rich webpages to co-relate it with content from other domains.
 

Nonetheless, I’ll dare to offer semantically enhanced SEO services, which we create for use with Google’s Universal Search or Yahoo!’s Monkey Business, as fully query-able semantic data endpoints, so not not only search robots, but any application willing to use and promote the outcomes will be able to use these in real time.
 

Sounds intersting ?  Wanna give it a try ?  Then you are very welcome to get in touch with us via the Semantic Search Engine Optimization site.
 

6th Wirtschaftstreff 2009 at Radisson Blu Leipzig

 
Coming Tursday, July 2nd, 2009 at 07.30 p.m. the Leipzig JCI "Wirtschaftsjunioren" chapter invite to their social gathering "Wirtschaftstreff" at the Radisson Blu Hotel’s "Spagos" Bar/Lounge.
 

view over bar and tables

 
The event will also feature a lively discussion with the German Federal Ministry of Finance’s Dr. Christian Kastrop who will beforehand give an introduction (in German) to Financial Politic’s Instruments in Times of Financial and Economic Crisis. Furthermore members who travelled to JCI‘s European Conference in Hungary will report on their experience and also bring some photoraphs to show.
   If you will like to join us, you’re welcome. As free seats are limited, please apply via e-mail in advance. In case you are not from here or don’t know the Radisson, this map will assist you finding us. The facility exists right opposite from the well-known Augustusplatz.
 

Radisson Blu Hotel Leipzig, Augustusplatz 5/6, 04109 Leipzig, Germany

 
See you on Thursday ! 🙂