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	<title>SemaWorker &#187; log-in</title>
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	<description>Where the Semantic Web&#039;s Pulse starts beating…</description>
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		<title>Checkout Re-Visited: Step 2 — Registration or Log-In</title>
		<link>http://blog.semaworx.eu/2009/05/28/checkout-re-visited-step-2-%e2%80%94-registration-or-log-in/</link>
		<comments>http://blog.semaworx.eu/2009/05/28/checkout-re-visited-step-2-%e2%80%94-registration-or-log-in/#comments</comments>
		<pubDate>Thu, 28 May 2009 20:43:33 +0000</pubDate>
		<dc:creator>Bardo N. Nelgen</dc:creator>
				<category><![CDATA[Business & Economy]]></category>
		<category><![CDATA[Checkout]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Sales & PR]]></category>
		<category><![CDATA[Semantic Web & Web 2.0]]></category>
		<category><![CDATA[SemaWorx: Started-Up]]></category>
		<category><![CDATA[checkout]]></category>
		<category><![CDATA[conversion improvement]]></category>
		<category><![CDATA[log-in]]></category>
		<category><![CDATA[login]]></category>
		<category><![CDATA[OpenID]]></category>
		<category><![CDATA[trust in e-commerce]]></category>
		<category><![CDATA[unified log-in]]></category>

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		<description><![CDATA[Do you carry different credit cards with you for every shop you buy from ?  Approaches like OpenId show, why this does not make sense with passwords either. The result of reducing the log-in hassle is a significant conversion improvement as well.]]></description>
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